Maidenhead United Football Club is proud to share its 2024/25 Impact Report, which reveals the incredible difference your club continues to make across the community.
Independent analysis from Collins McHugh shows that during the 2024/25 season, Maidenhead United generated over £5.2 million in social value and £1.9 million in economic impact, demonstrating the vital role the club plays at the heart of the town and wider Royal Borough.
The report highlights how football at Maidenhead United continues to make a positive impact within our community, creating opportunities for people of all ages and backgrounds to connect, stay active, and thrive.
KEY HIGHLIGHTS
£5.2 million in social value delivered through community and wellbeing programmes.
£1.9 million in local economic benefit generated through club operations and matchdays.
£1.1 million in value created through adult exercise and wellbeing sessions.
£968,750 in youth sport initiatives supporting more than 750 young players and 69 teams.
£658,000 in social value from mental health and wellbeing support.
A 120% increase in female participation across the club’s women’s and girls’ programmes.
Over 300 football and fitness sessions delivered every month through the Maidenhead United FC Community Trust.
A shared success story
The achievements captured in the Impact Report are made possible thanks to the combined effort of our staff, volunteers, players, supporters, partners, and sponsors — all of whom share our belief that football can drive positive change.
From walking football and futsal to wellbeing walks and community events, the report showcases how our programmes are changing lives, building confidence, and bringing people together.
Jon Adams, Chief Executive Officer at Maidenhead United FC, said: “This report captures what Maidenhead United truly stands for - community, inclusion, and opportunity. Whether it’s helping children develop confidence through sport, supporting older residents to stay active, or providing a sense of belonging for those who need it most, our club exists to make a difference.
“Behind the numbers are real people and real stories of friendships formed, lives improved, and communities strengthened. That’s what makes this work so powerful.
“I’m incredibly proud of what our staff, volunteers, and partners have achieved over the past year. Together, we’ve shown that Maidenhead United is far more than a football club - it’s a driving force for a positive impact across our town and beyond.”
We encourage all supporters, partners, and members of our community to read, share, and celebrate the report, and to continue being part of the story as we work together to make an even greater impact in the seasons ahead.
Together, we are UNITED AS ONE.
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