Maidenhead United Football Club is pleased to confirm our CALM Partners for the 2026/27 season.
The club announced earlier this week that its partnership with Campaign Against Living Miserably will continue for a fourth consecutive season, with CALM once again taking pride of place as the club’s front-of-shirt partner.
The partnership allows Maidenhead United to use football as a platform to raise awareness, encourage conversations around mental health, and signpost support to those who may need it.
This would not be possible without the valued support of our CALM Partners, whose backing enables CALM’s message for people to end their misery, not their lives, to remain front and centre across the club.
Sian Lancaster, Commercial Director, said: “We are hugely grateful to all of our CALM Partners for their continued support of this important partnership.
“Each business involved has played a part in allowing us to keep CALM’s message at the heart of Maidenhead United, while helping us raise awareness, start conversations and support our wider community.
“This partnership is about more than visibility. It is about using the power of football and local business to make a positive difference, and we’re proud to have such a committed group of partners alongside us for another season.”
Our 2026/27 CALM Partners
Bufab join Maidenhead United as a CALM Partner for the 2026/27 season, supporting a partnership which helps keep an important mental health message visible across the club. Their backing will play a valuable role in allowing CALM to remain front and centre on the Magpies’ shirts.
Christopher Ward continue as a CALM Partner for the 2026/27 season, supporting a partnership which aligns closely with their commitment to community and wellbeing. Based close to the club, their involvement reflects a desire to make a positive impact locally.
G&L Scientific are once again supporting Maidenhead United as a CALM Partner. Their backing helps ensure CALM’s message remains visible throughout the season and supports the club’s wider work around mental health awareness.
HUB continue their support of the CALM partnership, having played an important role in Maidenhead through the One Maidenhead and the Trehaus development. Their involvement reflects a commitment to the town and to supporting initiatives that make a positive community impact.
The Maidenhead Advertiser has long been at the heart of local life, making their support of the CALM partnership a natural fit. Their backing helps extend the reach of the partnership and reinforces the importance of community-led conversations around mental health.
Off the Tap are once again supporting the CALM partnership, helping to break down stigma and encourage more open conversations around mental health. Their involvement brings energy, personality and a strong community focus to the initiative.
SMEDVIG continue to support the CALM partnership alongside HUB through their work in Maidenhead. Their backing helps strengthen the connection between the club, local development, community engagement and mental health awareness.
Wilson Partners continue their valued support of Maidenhead United and the CALM partnership. With strong local roots and a focus on helping businesses thrive, their involvement reflects a shared belief in community, wellbeing and the positive role sport can play.
The club would like to thank all of our CALM Partners for their continued commitment and support.
Supporters can find out more about each CALM Partner via our partners page.
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