Maidenhead United Football Club is delighted to reveal our new home and away kits for the 2026/27 season.
The kits were officially unveiled at 5pm on Friday through a launch video produced by Ben&Jack Studio, featuring players from both the men’s and women’s first teams.
The video follows Alfie Pendlebury as he arrives late for the club’s kit photoshoot, before the photographer agrees to take one final shot. From there, the film transitions into a montage showcasing the Magpies’ new look for the campaign ahead.
The launch video is soundtracked by Kamakaze, known to Maidenhead United supporters as men’s first team player Matt Robinson, adding another strong club connection to this year’s reveal.
A Return to Black and White Stripes
The 2026/27 home shirt sees Maidenhead United return to traditional black and white stripes, celebrating one of the club’s most recognisable and historic identities.
Worn by the Magpies for more than a century, the black and white colours remain central to Maidenhead United’s story, and this season’s home shirt provides a classic look for the new campaign.
The away kit, meanwhile, features a striking turquoise design, inspired by one of the key colours associated with Campaign Against Living Miserably.
CALM will once again feature on the front of Maidenhead United’s shirts this season, having renewed its partnership with the club for a fourth consecutive year.
The continuation of the CALM partnership ensures an important mental health message remains front and centre across the club, helping to raise awareness, encourage conversations and signpost support to those who may need it.
Our 2026/27 Kit Partners
The club’s 2026/27 kits proudly feature a number of valued partners.
Campaign Against Living Miserably will remain as front-of-shirt partner, made possible by the continued support of the club’s CALM Partners.
Equity will continue as men’s and junior’s sleeve partner for another season, further strengthening a long-standing relationship with the club, while Studio Underd0g join Maidenhead United as a new partner for 2026/27, with the Maidenhead-based watch brand featuring on the back of shirt for the first time.
The kits have once again been produced by Kelme, who continue as the club’s technical teamwear partner.
The club would like to thank CALM, our CALM Partners, Studio Underd0g, Equity and Kelme for their valued support ahead of the new campaign.
Pre-Order Now
Both the 2026/27 home and away shirts are available to pre-order now.
The club would like to thank supporters for their continued backing and looks forward to seeing the new kits worn proudly at York Road throughout the 2026/27 season.
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