Maidenhead United Football Club is pleased to confirm that Equity has renewed its partnership with the club for the 2026/27 season.
The renewal will see Equity continue as the Magpies’ official sleeve partner, with their branding appearing on the sleeve of Maidenhead United’s men’s first-team and junior team shirts throughout the new campaign.
Equity have been long-term partners of the club since 2017, initially supporting Maidenhead United through pitchside sponsorship before their partnership developed alongside the growth of the club’s junior section. In 2019, when the club had around 30 junior teams, Equity became a junior back-of-shirt sponsor. Today, with the junior section having grown to more than 60 teams, their continued support as sleeve partner reflects a relationship that has grown with the club.
Equity are also Maidenhead United’s official network provider, supporting the club beyond kit sponsorship through their expertise in IT and connectivity.
Based in Maidenhead, Equity helps businesses transform and secure their future through IT, providing services across cloud infrastructure, cloud applications, communications, connectivity, cyber security and AI, supported by dedicated service and support teams.
Their continued support forms an important part of the club’s 2026/27 kit partner group, alongside Campaign Against Living Miserably on the front of shirt and Studio Underd0g on the back of shirt.
Marcos Reid and Alex Hall, joint founders and CEOs, said: “Equity is proud to continue its long-standing partnership with Maidenhead United Football Club for the 2026/27 season, supporting both the First Team and the club’s thriving junior section.
“As a Maidenhead-based business serving organisations across the Thames Valley, Home Counties and beyond, we’re passionate about investing in our local community and backing initiatives that bring people together. Maidenhead United plays an important role at the heart of the town, providing opportunities for players of all ages while fostering a strong sense of community spirit.
“Our partnership with The Magpies reflects the values that matter most to us – teamwork, commitment, ambition and supporting local people. We are delighted to once again stand alongside the club, its players, volunteers, supporters and families throughout the season ahead.
“Everyone at Equity wishes Maidenhead United and all its teams every success for the 2026/27 campaign. We look forward to cheering on The Magpies and celebrating another exciting season together.”
Sian Lancaster, Commercial Director at Maidenhead United, said: “We’re delighted to have renewed our partnership with Equity for another season.
“Equity have been long-term supporters of Maidenhead United since 2017, and it has been fantastic to see the partnership develop alongside the growth of the club. From their early support through pitchside sponsorship to their backing of our junior section, and now as sleeve partner across the men’s first team and junior teams, they have been part of an important period of growth for the club.
“As a Maidenhead-based business, Equity understand the importance of supporting local organisations and being part of the wider community. Their continued backing is hugely valued, and we look forward to working with them again throughout the season ahead.”
Supporters can find out more about Equity via their website.
United's 2026/27 kits will be released this Friday. Be the first to know by signing up to our official WhatsApp Channel and our weekly newsletter.
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