Maidenhead United Football Club is delighted to welcome Studio Underd0g as the club’s new back-of-shirt partner for the 2026/27 season.
The partnership will see Studio Underd0g feature on the back of the Magpies’ new first-team shirts, marking the beginning of an exciting new relationship between the club and the Maidenhead-based watch brand.
Studio Underd0g has quickly established itself as one of the most distinctive names in British watchmaking, known for its bold designs, creativity and playful approach to traditional horology. The brand’s Maidenhead workshop, The D0ghouse, is now home to its in-house assembly operation, with Studio Underd0g watches assembled in Great Britain by its own team.
Based in Park Street, The D0ghouse provides a fully-fledged watchmaking workshop and by-appointment experience, giving guests the opportunity to step inside the world of Studio Underd0g watchmaking first-hand.
Studio Underd0g’s arrival as a kit partner continues Maidenhead United’s focus on building relationships with ambitious, creative and locally connected businesses.
Richard Benc, founder of Studio Underd0g (pictured), said: “This is our town, and now it's our team too. At Studio Underd0g, we believe the best things are built together.
“That's true of every watch we hand assemble at The D0ghouse, and it's true of the communities we're proud to be part of.
“Maidenhead United embodies everything we love about backing an Underd0g, and we're incredibly proud to stand behind the club this season.”
Sian Lancaster, Commercial Director, said: “We’re really pleased to welcome Studio Underd0g as a new partner of Maidenhead United for the 2026/27 season.
“They are a bold, creative and exciting brand with a growing
reputation, and it is particularly pleasing to partner with a business that has such a strong connection to Maidenhead through The D0ghouse.
“Our kit partners play an important role in the identity of the football club each season, and we’re delighted that Studio Underd0g will be part of that story for the first time.
“We look forward to working with them throughout the campaign and building a partnership that reflects the ambition, personality and community spirit of both organisations.”
Supporters can find out more about Studio Underd0g and The D0ghouse via their website.
United's 2026/27 kits will be released this Friday. Be the first to know by signing up to our official WhatsApp Channel and our weekly newsletter.
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