CALM 

CALM 

CAMPAIGN AGAINST LIVING MISERABLY 

Maidenhead United FC’s key objective and ethos has always been to make a positive difference to all members of our community by ensuring they remain connected to one another. 
 
For the 2024/25 season we are delighted to have renewed our partnership with the Campaign Against Living Miserably (CALM) charity, with the objective of running on-going campaigns and activities to support the prevention of suicide. 
 
This initiative has only been enabled by the generous support of 9 partner organisations, which will join the club in a coalition of CALM supporters. 
 
This season the CALM partnership will enable the Campaign Against Living Miserably Logo to be put onto the Front of Shirt of not just the 1st men’s team but every Maidenhead United FC Team including: 
o Women's 1st & Development teams 
o Our U19 & U16 Academy teams 
o Our Maidenhead United FC Juniors teams (last season we had 59 Junior Teams) 
o Our new Maidenhead United Performance Teams (4 teams for 24/25 season) 
o Our Men’s & Women’s Walking Football Teams. 
o Our replica shirts 
 
Sian Lancaster, Commercial Partnership Manager commented: “We have seen that we are making a difference and through our continued activations and campaigns this season, we can continue to let people know that help is out there. That it is important to encourage all to talk and ask for help. No one should feel alone, struggle or live miserably. This initiative and continued partnership with CALM has only been possible by the generous support from nine businesses, who I would like to thank: 
 
 
Calm commented: 
 
“We’re delighted that the club will continue to work with us and promote all of CALM’s efforts for another season. Most importantly we get to build on the good work from last year and support even more people living less miserably. There’s a lot we can do in the area alongside Maidenhead United FC and we can’t wait. 
Luis Mackness, Services Manager - CALM Clubs 
 
 
CALM bio: 
 
Campaign Against Living Miserably (CALM) is a suicide prevention charity fighting to reduce the devastating impact of suicide in the UK. They run a life-saving helpline for anyone affected by suicide or suicidal thoughts. It’s free, anonymous and open from 5pm to midnight every day. 
 
Their website has loads of tools and resources packed with practical, non-clinical advice to make talking and managing mental health easier. 
 
CALM also run vital campaigns to increase awareness, smash stereotypes, and change the culture around mental health and suicide.The Club’s key objective is to make a positive difference to all members of our community by ensuring they remain connected to one another, we achieve this both using the internal resources at our disposal and by working with outside, specialist partners. 
 
 
 
 
We thank you all for your kindness and support. 
Working with CALM will be running on-going campaigns and activity to support the prevention of suicide, particularly amongst men, in our community and beyond. 
 
CALM in their own words 
 
We stand together with everyone who’s struggling with life, no matter who they are, where they’re from or what they’re going through. And we do it through our life-saving services, national campaigns, and by building communities. 
 

WE STAND TOGETHER WITH THOSE WHO ARE STRUGGLING 

Anyone can feel suicidal. So, we need to be there for everyone. From advice on our website about issues you might be facing; through to free, confidential chats with our helpline staff, online or on the phone, we’re here for anyone who’s struggling, every single day of the year. No matter what. 
 
Our helpline and webchat are open 365 days a year, offering practical suggestions for all of life’s problems - whether that’s anxiety, relationship concerns, health worries, money worries or suicidal thoughts. Our staff answer a call every 66 seconds - they listen, talk and help people struggling with life to make a plan so they can begin to look to the future. 

WE STAND UNITED AGAINST SUICIDE 

One suicide directly affects 135 people - leaving a lasting impact on family, friends, colleagues, neighbours and acquaintances. 
 
We share stories in the hope that it might change someone’s mind. Covering the think twice moments, the turning points and sometimes, sadly, the memories of mates and loved ones lost to suicide. 
 
Every story helps us highlight why we continue to Campaign Against Living Miserably. Whether you’ve been bereaved by suicide, or you’ve found yourself in a difficult space, we’re here to support. 
 
To find out more please visit https://www.thecalmzone.net/