Maidenhead United FC is delighted to reveal the design of their 2023/24 kit, supplied by new technical partner Spanish sportswear brand Kelme. For the first time, the same design will be worn by every team representing the Club. 
James Lawrence, Sales Manager for Kelme UK said: 
"Kelme designers worked very closely with the team at Maidenhead United to create exciting new designs for then home and away kits. 
The home shirt could only be black and white stripes, celebrating the rich heritage of Maidenhead United, but we have added some extra design elements that make it very striking and different to previous kits worn by the club.” 
The new kit will also feature a new sponsor, The Campaign Against Living Miserably (CALM)
The Club’s partnership with CALM will see the charity featured not just on the men’s first team kit but also on every team representing Maidenhead United, including the Women’s, Academy, U16, Futsal, Walking Football, and all levels of youth football, this same design and sponsor creating a strong identity across the club and endorses our message of United as ONE
The partnership is the result of a creative commercial deal between the club and eleven local businesses who have come together to fund CALM’s front of shirt sponsorship in a first for the Vanarama National League. In addition to the logo appearing on all of the shirts, the club and its 11 CALM partners will work closely with CALM throughout the season to activate campaigns in support of their work in taking a stand against suicide. 
Working closely with CALM is another example of the club’s work within the community and underpins our vision of keeping members of the local community connected by supporting their emotional and physical wellbeing. 
Maidenhead United FC Chief Executive Officer, Jon Adams, commented: 
“Our key objective is to make a positive difference to all members of our community and our partnership with CALM will allow us to connect those who are in need of support with the right resources to help them overcome whatever challenges they may be facing.” 
Simon Gunning, Chief Executive Officer at CALM commented: 
"We’re absolutely delighted that Maidenhead United FC has chosen to partner with CALM for the coming season and would like to thank the club and the local businesses who are funding our shirt sponsorship for making this a reality. 
The club plays an important role in the community, and by coming together and shining a light on mental health and suicide we can genuinely help save lives.” 
With thanks to our valued CALM Partners: 
G&L Healthcare Advisors, Origin Global, Wilson Partners, The Maidenhead Advertiser, JJ Rhatigan, HUB, SMEDVIG, Fast Lane, The Shanly Foundation, myHRdept, and Kensington Mortgage Company. 


CALM stands together with everyone who is struggling with life, no matter who they are, where they are from or what they are going through. They do it through their life-saving services, national campaigns, and by building communities. Anyone can feel suicidal.  
So CALM is there for everyone. From advice on their website about issues people might be facing; through to free, confidential chats with their helpline staff, online or on the phone, they are here for anyone who’s struggling, every single day of the year. No matter what. 
Their helpline and webchat are open 365 days a year, offering practical suggestions for all of life’s problems - whether that’s anxiety, relationship concerns, health worries, money worries, or suicidal thoughts. Their staff answers a call every 59 seconds - they listen, talk, and help people struggling with life to make a plan so they can begin to look to the future. 
For more information, please contact Grace at social@maidenheadunitedfc.org 
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